December 2011
1 post
October 2010
3 posts
March 2010
1 post
WatchWhat Mr. Sagmeister said.
September 2009
1 post
August 2009
3 posts
July 2009
1 post
June 2009
15 posts
11:26am. shoot the breeze
in today’s environment where independent information about a product is plentiful, traditional one-way messages to consumers no longer work.
advertising: now a conversation
11:37pm. trail-note 03
the difference between a great product and a merely good product is that a great product embodies an idea that people can learn and understand about; an idea that grows in their minds, one they emotionally engage with.
- “Do you matter? How great design will make people love your company”
5:37pm. drag me to hell
“seeing a murder on television can help work off one’s antagonisms.
and if you haven’t any antagonisms,
the commercials will give you some.”
- alfred hitchcock
5:22pm. i'm lovin' it
“mcDonalds announced it’s considering a more humane way of slaughtering its animals.
you know they fatten them up and then kill them.
you know the same thing they do to their customers, isn’t it?”
- jay leno
5:01pm. courteous
“it takes a big man to cry, but it takes a bigger man to laugh at that man.”
- jack handey
May 2009
19 posts
3:59pm. trail-note 02
by the end of this year, i gotta apply for an internship.
reminder: on
1:11am. trail-note 01
need to be organized, and really try to stick into the schedule.
remind me bout it, please.
thx.
12:37am. accolades
successful advertising might be about original concepts, innovative execution and delivering the desired response for a client, but for any respect, success is measured in acknowledgment of merit too.
it seems there are so many challenges to be handled. stay on focus, keep learning and don’t hesitate to get inspired.
12:27pm. 'Last Word. Digital Engagement part 2'
The eyeblaster is the clumsy, pushy, unwanted approach from an aggressive beggar or chugger that is met instinctively with caution and the urge to avoid eye contact at all cost.
By comparison, the engagement advertising is a friendly, entertaining chat with a friend-of-a-friend that is willingly initiated by the user. Common sense dictates which one you would be more likely to want to continue a...
2:30am. 'Last Word. Digital Engagement'
while people do believe that advertising is about getting the message noticed. a question may arise, how to do it well and more effectively.
then, a good answer for that is to engage people, to invite many people get involved in, to get into the emotional impact of the creative message behind the ads.
but, the discussion will keep going on, as we will find out something like...
2:13am. san francisco
one more mocca cappuccino ice cream and a glass of mango-orange juice.
this night didn’t seem to make the distance between norwich-san francisco any further.
heart you.
